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Don't get caught up in the mobile payment wars

The mobile payment arena has been a very active one recently—with the release of the long-awaited Apple Pay, the rise of a new competitor in CurrentC, and the continued battle for the title of best mobile credit card reader, there's a lot going on.

But getting caught up in all of this will distract you from what you really need: not just a credit card reader, but an inexpensive, efficient tool to help you run a profitable business.

Too Many Tools

When it comes down to it, there are just too many options in the mobile payment game: PayPal Here, Square, PayLeven, iZettle, SumUp, and loads more. It seems like there's a new one every week.

But when it comes down to it, these are all just simple tools: they let you take credit card payments from your iPhone or Android, and that's it. Sure, that's useful, but when there are so many options that do the same thing, what sets one apart from the others?

This is where it's easy to get caught up in the slew of options: which one has the lowest transaction fee? Which one has the cheapest reader? Which one has the most flexible contract? Which one works with your bank?

These questions can lead you down a number of rabbit holes and leave you with no idea which reader is the best for you. But eventually, you'll realize that you're asking the wrong question.

The Right Question

Instead of asking yourself "Which mobile card reader is cheapest?" or "Which iPhone credit card reader is the best?", you should be asking yourself which one helps you run your business most effectively.

When you start thinking about it this way, you'll see that the answer is clear: SmartTrade. Because SmartTrade isn't just a mobile credit card reader: it's a full-scale business tool.

How is SmartTrade different? You can read the full list of features if you want, but here's a quick rundown of what sets us apart:

* No extra hardware, merchant account, or contract required
* Access to the web dashboard, a central hub for your business
* Paperless quotes, invoices, and receipts
* Quickly download spreadsheets to upload into your accountancy package

A Complete Solution

Don't get caught up in the battle over who has the best mobile credit card reader. Take a step beyond just using a payment technology and use one that both takes payments and helps you run your business profitably.

Because when it comes down to it, what would you rather do: pay monthly fees for contracts and merchant accounts to take credit cards, or ditch the contract and merchant account for a card reader that helps you run your business?

Seems like a no-brainer to us.

Image credits: Håkan Dahlström, Joe Ross, Tom Purves via flickr.

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